Our clients are small and mid-sized businesses that want to professionalize their sales department. We work just as much with owners and co-owners responsible for growth and sustained sales as with sales directors.
That may be someone stepping into the role for the first time, or an experienced director who wants to take the team to another level by developing the skills of their best salespeople.
We are the right partner if:
You are wondering whether you are ready, what you need to provide that person, how to set realistic expectations, and whether you truly need a full-time resource.
We prepare the role before the hire: defined mandate, territory, quantified expectations, minimum tooling and an onboarding path. You stop hoping the right person will guess what you expect.
CRM, lead generation platform, automation, artificial intelligence: it is all in place. But the team does not use it properly, and sales are not going up.
We align the tools with the real process rather than the reverse, strip out what serves no purpose and tie every data point to a decision. An unused tool is a symptom, never the cause.
You discover the selling methods lived in former employees’ heads, that everyone worked their own way, and that past wins are hard to reproduce.
We document what still works, fill in what disappeared and rebuild a transferable sales cycle. Your company stops depending on a few people’s memory.
You want to be sure the work gets done, that it is good work, that direction is followed and that discipline holds, without slipping into constant surveillance.
We install management rituals and indicators that make the work visible on its own: pipeline reviews, one-on-ones, dashboards. You track results, not people.
You have good people in place. They need to build their skills, their posture, their discipline or their ability to handle larger accounts.
We train and coach at each person’s actual level, from beginner to expert, working on your live deals.
The team delivers, the numbers are not alarming, but you are flying blind: you could not say precisely what is holding things back or where the untapped potential sits.
We put words and numbers on that hunch through a sales department diagnostic, then hand you a prioritized action plan. You finally know where to start.
Nobody in the organization has the time or the expertise to lead sales day to day, and creating a sales director position is not warranted right now.
We provide that leadership on an as-needed basis: coaching sessions, pipeline reviews, preparation for key deals and follow-up on targets. Your salesperson is supported without you having to create a role.
You were an excellent salesperson, and you are discovering that leading calls for other skills: delegating, supervising, coaching, holding difficult conversations and answering for other people’s results.
We support you through the transition: structure for one-on-ones and team meetings, a coaching method, priority and performance management. You build your management posture with someone who has done it before.
No. We work with an owner selling alone and preparing a first hire just as readily as with a 50-person team across several territories. Beyond roughly fifty salespeople, the challenges become those of a large organization and other firms are better placed.
No, and that is deliberate: around 250 industries covered to date. What matters is not your industry but the nature of your sale. If your cycle involves several conversations, needs discovery and a tailored proposal, the method applies.
No, and rest assured: this situation is far more common than you might think. Several of our engagements start with no particular tool, or simply with an Excel spreadsheet holding contacts and prospects.
You do not need everything structured before contacting us. We start from your current reality and build a structure suited to your needs, with you.
Not necessarily. If the person has the potential and the willingness to progress, structure and coaching change a great deal. But if you constantly have to push to get the basics done, this is a human resources matter rather than a sales skills matter. We will tell you frankly as soon as we become aware of it.
Yes, when the sale is consultative and involves products or services with high added value. For high-volume, low-unit-value retail, our approach is generally less relevant.
It is a common situation, and it is precisely the purpose of the discovery meeting. You do not need to have made your own diagnosis before requesting a call: simply describe the situation in a few lines, and we will tell you frankly whether we are the right partner to support you.
A first 30-minute conversation is enough to see clearly.
